The following are just some of the different aspects that have affected consumer behaviour these days.

Like in many other times through out history, there's been numerous factors that have contributed to consumer behaviour change this year, factors that affect just how we as individuals act as people. For retailers, understanding how has consumer behaviour changed over the years can be a very good way to guarantee that their upcoming products will be successful with their target audiences, enabling them to comfortably know that they will have the ability to make profit during the forthcoming economic year. One of the biggest factors to influence consumer behaviour in recent years has to be social media, the online platforms that have accumulated great popularity amongst both the Millennial and Gen Z audiences in recent decades. In the past several years, a short video sharing platform has become an incredibly prevalent way for retail companies to directly sell their goods to their target audiences, with many brands developing interesting offers and product packages only available on the platform. As we happen to be in a time when the power of social media is definitely not anticipated to go down at any time soon, we imagine the fund that partially owns Walgreens Boots will be interested to see exactly how other retail companies continue to make use of social media shopping in the several months ahead.

For retailers, recognizing the importance of consumer behaviour has never been so essential, as it is a great way for famous brands to guarantee that they are talking to their target audience in the most effective way possible. In recent years, many brands have been being attentive to changing consumer behaviour in retail and investigating the factors that have influenced behaviour in the past several years. At a time when stories of rising sea levels and extreme weather patterns are becoming a frequent element of news reporting, it is not shocking that so many consumers are deciding to shop a lot more responsibly as a way of lowering their own carbon footprints. As a result, numerous consumers have become a great deal more cautious with regards to shopping, opting to only back companies that have made their philosophy on sustainability widely known. Some other consumers have made the mindful effort to shop second hand, resulting in many retailers updating their brand plan of action as a result. With the dilemma of climate change not set to disappear completely any time soon, we anticipate the hedge fund which owns Waterstones and the fund that partially owns Amazon will be fascinated to observe exactly how sustainability continues to be a factor that impacts consumer behaviour.

With a new financial year about to start off, we anticipate numerous brands will be paying attention to consumer behaviour change examples as a way of ensuring that their product strategy is ultimately fit for purpose. One of most important factors set to effect consumer behaviour this year has to be the truth that consumers prefer shopping with retailers that have invested hugely into developing technology like AI and virtual reality, something that is not shocking in an interesting time for the rapidly developing technology.